IPL has nicely warmed up spectators around the globe, with two weeks of fascinating cricket and media spotlight. But when focus was clearly what in Gross rating points of television, which IPL is going to generate, new media exposure of IPL is almost in shadow of the former media.
Web has lapped IPL with both hands in such a way, that it is very hard to find any website which is associated with cricket or India, devoid of headlines about IPL or at least Bollywood stars of IPL. Be it updating latest team news or updating ipl live score , websites have been forerunners and they dictate the fads.
New media has been clearly reaping on IPL harvest this season, where websites like livecricketmatch.com have been bombarded with huge traffic and certainly their boses doesn’t have any complaints.
Even leading newspapers, which saw huge potential reservoirs in web, have missile their way through online newspapers and refurbishing their sites with latest hottest developments in web as and when they are bombarded with news.
Huge Indian contingent, who are in different parts of globe are one of the biggest benefactors of internet coverage, to get taste of live ipl score , not just through audio commentary or text commentary but also through live streaming.
Live streaming has become an order of day, that it won’t be surprising, if soon official broadcasters Sony Television Pvt Ltd or any official broadcaster make a huge issue out of it. If one can go around any of search engines and for instance like ipl scorecard, you can just have a hindsight experience amount of online presence for IPL.
It will be a crime to leave away two pillars, which has shuttled IPL to a much wider horizons than expected namely Blogging and Social networking site. Mystery Blogger, who has shot to overnight fame through his controversy blog about Kolkata Knight Riders, is a classic example.
One could also witness the fact that they give the opportunity for people to express their views about teams and players thereby creating a liaison between cricket and audience, which can be one of the subtle factors determining the success of IPL.
So era, where focus might be on traffic of blogs and websites, which determines the success of crickets matches and IPL does not seem far away with a kind of platform and potential ‘ New media’ offers.
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